Quick Heal launches Guardian Anti Virus Software

New Delhi

May 30, 2008

To tap the SOHO and home user segment, Guardian Anti Virus, a division of
Quick Heal Technologies launched Guardian Anti Virus software (a three-in-one
protection for PC user). Quick Heal has appointed Kolkata-based NCS Computech
and Gurgaon-based eSys as the national distributors for the product. The company
is looking to target the B, C and D-class cities with this new product that has
been priced at an MRP of Rs 849.

Talking about the USP of the product, Pradeep Dixit, Product Manager,
Guardian Anti Virus Software mentioned that the software provides protection
against viruses, root kits and spy wares. “We are looking to sell at least
20,000 licenses a month and should be able to touch 50,000 by next quarter,”
he added.

Jagannath Patnaik, VP-Sales and Marketing, Quick Heal mentioned that
Guardian Anti Virus is going to create awareness amongst the home users to use
genuine and licensed product, as they cannot afford to lose out on their work.
He further stated that this move would also discourage the piracy market.

Elaborating on the support extended to the users, Patnaik stated, “Quick
Heal already has a call center in Nasik where customers can call for further
assistance and any technical support. Besides the company will also be extending
support through their branch offices.”

On the other hand, Dixit mentioned that appointing distributors for Guardian
Anti Virus will help them approach the end customers in a more organized way
besides ensuring availability of the product.

As an introductory offer Quick Heal will be offering an additional pack free
to its channel partners and distributors.

Speaking about the appointment, Manohar Malani, CEO, NCS Computech said, “We
have been associated with Quick Heal since 1994 and given that we are present in
17 cities already our company will make every effort to push the product
further. Besides many a times partners and consumers are not aware of where one
can get a low-cost software. Having a distributor in place will ensure
availability of products. Since this product is targeted at the home users and
has been designed keeping in mind their requirements besides being low priced,
it will be received well by the home segment as with the new product they
(consumers) also get an alternate to pirated software.”