Ramco to induct partners across India

Ramco conducted partner programs in
Mumbai and Bangalore for its ERP SaaS applications. The main agenda
of the event was to develop a channel route for its on-demand ERP
solution. href="http://www.dqweek.com/SaaS-begins-to-cannibalize-on-premise-software-in-India-Springboard-Research">Software-as-a-solution
(SaaS) especially for SME sector is
relatively new and Ramco wanted to cash on early on this.

R Sukumar, Head-On-demand Solutions,
Ramco said, “Both events were hugely successful, since we received
more than the expected response. Currently, we have 30 partners pan
India and are planning to add 20 more partners. Our main focus will
be channel since they are the bread and butter of this business.
Hence, prior to induction,we spend lot of time with prospective
partners and understand their requirement.”

After the event, 10 partners signed up
with Ramco, the prominent ones being ePeople HR Services and
DataSiSAR in Bangaluru, Tru Care Consultants and Parth Infotech
Solutions in Mumbai, Maaziah in Chennai, Tanaashi Technologies in
Delhi and E-Soft Solutions in Madurai. Ramco has planned to ensure
product sales and implementation training to its partners. Besides,
the company will assist the partners for about three audit closures.

Sharing his go-to-market strategy and
revenue model, Sukumar said, “We want to focus on the SME sector
and all our on-demand ERP solutions will flow through channels only.
Our revenue model is simple and profitable too. Whenever a partner
sells our product and closes a deal, he is entitled to 30 percent
commission. There is no hidden agenda or other clauses. Since SaaS is
a subscription model, we have divided our pay with partners in a
70:30 ratio. This revenue model is especially for partners catering
to the SME sector and it will rake in huge profits.” Talking about
the partner profiling, Sukumar explained, “We are expecting a basic
technical know how. Partners who have done ERP sales and
implementation can approach us. Since we cater to 14 different
verticals, partners from different backgrounds are associated with
us. And others are also invited to collaborate with us.”

As there are no products similar to the
ERP SaaS application, Ramco is confident that partners will look into
the benefits. Though the company has been in business for years, its
positioning on on-demand ERP in the SME sector is only from the last
four years. The company wanted to expand and scale up the business,
hence, chose to go the channel way. This year the company aims to
acquire 50 partners and approximately 500 customers.