Raritan to expand channel base

With its focus towards increasing penetration in the Indian market, Raritan
Computer, a global provider of keyboards, video and mice (KVM) switches, is
looking forward to increasing its channel presence in the region.

Presently, the company is working with one distributor, Pune-based Cubix
Microsystems and 17 resellers. "Channel is an integral part of our strategy
to increase business opportunities. Cubix Microsystems has its presence in all
major parts of the country. Moving forward, we would expand our distributor
network as well as increase the resellers to 40 by the end of this year,"
informed Raritan Computer India's Country Manager, Vinod Hingorani.

Moving forward, it is looking to increase the number of national distributors
as well. The company does not believe in the number game. It would only be
interested in focused distributors who can give the added geographic reach as
well as vertical focus.

Targeting specific verticals in the government, BFSI, ITES and the BPO units
and the manufacturing sector, Raritan already has a customer base of over 200
and is looking forward to increasing this further.

"The Indian market is doing pretty well. Especially sectors like the BPO
have picked up quite well. Now more and more global companies have their
presence in India. This is encouraging them to go for Raritan's products and
solutions," Vinod added.

Raritan Computer is a New Jersey-based company. It is a provider of
enterprise, analog and digital KVM switches.

ZIA ASKARI