Rashi to distribute Asus LCD range

Mumbai: Asus has appointed Rashi Peripherals as a distributor for its
LCD range of monitors in India.

Rashi Peripherals is already an active distributor for Asus Component
business and now will also be distributing a complete array of Asus LCD
monitors. Rashi Peripherals through its network spread across A, B, C and
D-class cities will be distributing the Asus monitors.

Commenting on this tie-up, Mr. Vinay Shetty, Business Manager-Components,
Asus India, said, "Growing step by step and establishing the vital links to a
healthy business module for our Components Business in India, Asus and Rashi
have stood strong to the promise and commitment for better margins and healthy
channel practices. We wish to further this commitment by getting our LCD range
for our partners. Like all Asus products, our LCD range comes with unique
innovations, featuring cutting edge technology and Rashi Peripherals has been a
value addition to deliver our products to our end users. We cherish this
relationship and see a new era for Asus LCD business with this partnership."

In order to create product awareness and strong positioning for LCD business,
Asus and Rashi Peripherals will be introducing various aggressive channel
programs. To start with, they will be launching 'Asus LCD Demo Branding Program'
in Feb 2009, wherein partners will be given special demo discounts on Asus LCD.
Further, there are also a lot of branding exercises in the pipe-line for
channels throughout the quarter.

Talking about this new venture Mr. Rajesh Goenka, VP-Sales and Marketing,
Rashi Peripherals said, "After the successful introduction on MB, VGA, ODD and
EeeBox, Rashi is very happy to announce the introduction of Asus complete range
of LCD in India. Asus LCDs give amazing quality of display with wide variety and
options." He further added, "I am sure this LCD line up will give additional
opportunity to our partners to increase their business and also margins. We
propose to appoint ASUS Crystal Partners who will get various support to help
them grow their business profitably. All in all it is an excellent business
proposition for all of us as especially in view of the growing LCD market size."

Currently Asus LCD is available in three different ranges - entry level,
mainstream and premium range. Some of the advanced technologies include:
SplendidTM Video intelligence technology - Helps detect activation and usage of
video application and automatically optimizes image quality for best visual
result Trace Free Technology - It implements an innovative design that utilizes
a video engine to analyze image input and speeds up response time from five to
two ASCR (Asus Smart Contrast Ratio) 3000:1 - ASCR technology enhances the
dynamic contrast ratio, which can adjust contrast between black and white, and
to create sharper and brighter image Asus Ezlink technology - It enables
connection between a computer and multiple monitors and it can also expand
visual workspace thus increasing your multitasking productivity Aspect ratio
control - To show 4:3 images on 16:10 widescreen LCD monitor without distortion.