Rashi ups post-sales support ante with service camp

In this age where customer retention is so important, Mumbai-based Rashi
Peripherals has come out with a novel way to engage its channel partners. They
recently held five service camps covering cities like Ahmedabad, Aurangabad,
Nashik, Pune and Surat, as part of an already earmarked 25-city program to long
till December 2007.

At the recently held IT Panchayats, where partners and distributors in C and
D-class cities come together to debate on issues affecting them, distributors
came under a lot of heat because of inadequate post-sales support. Rashi has
been an active participant at these IT Panchayats; and it seems that it has
taken a cue from this channel feedback, resulting in these service camps.

Read the complete article on

http://dqchannels.ciol.com/content/reselleralert/107081006.asp