Redington India : Close To The Top

This difficult year IT distribution major Redington India managed a decent
show with a 19 percent growth in topline to Rs 6,576 crore compared with Rs
6,280 crore in FY'2008-09.

Peripherals contributed 26 percent and systems contributed 18 percent to the
revenue, while enterprise, networking, and software contributed 11 percent each.
Components and non-IT segments contributed 17 percent and six percent,
respectively. The company showed a strong performance in project space with
focus on project-based business. The key drivers for Redington during last
fiscal were projects in the enterprise space, relating to government and public
sector orders through its national SI partners.

Easy Access Financial Service was one significant initiative taken by the
company to counter the slowdown. It is Redington's wholly owned NBFC which
provided working capital funding support to its channel partners. Upon
recommendation from Redington, Easy Access sanctioned the loan giving due
consideration to the partner's credibility. In some cases, the company
lengthened the accounts receivables cycle, owing to sudden lack of working
capital. During a time when credit system suffered, the company increased its
focus on collections and strongly engaged with its partners to keep a real-time
track of their business dynamics and business health.

Redington become RMA partner for Sonicwall. It also established an automated
distribution center in Chennai to improve logistics. The company now plans to
move its entire internal requirement for Chennai and part of the region to this
facility within the coming two months. Redington expects to earn a business of
Rs 30 crore from this facility.

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SILVER CLUB RANK (2007-08): 2
PROFILE
PRESIDENT: PS Neogi Start-up year: 1993 Employees: 1,700 Collaborations: Acer, Adobe, ASUS, Blackberry, Cisco, Citrix, Canon, Cyberoam, Epson, Fujitsu, HCL, Hitachi, Kodak, Lenovo, LG, McAfee, Nokia, Novell, Oracle, Philips, Sonicwall, Symantec, Samsung, Toshiba, Transcend, Viewsonic, etc Address: SPL Guindy House, 95, Mount Road, Chennai - 600032 Tel: 42243535 Website: www.redingtonindia.com
HIGHLIGHTS Became RMA partner for Sonicwall Established automated distribution center in Chennai to improve logistics

As the RoI for the investment is healthy, the company would complete the land
purchase for the Mumbai ADC by end of this fiscal year. The company is in
conversation with many prospective customers such as which include automobile
and FMCG companies, for offering services from Chennai ADC.