ReFeel intros alternate compatible ink cartridges

Kolkata: ReFeel has recently introduced alternate compatible ink cartridges for printers. The company has opened 25 new stores in the last six months across the country, the latest being in Delhi.

Speaking about the company's success, Alkesh Agarwal, CEO, ReFeel said, "We tried to create a model which is cost-effective for customers and partners, and also has a significant impact on the environmental. At a time when the whole world is looking at reducing carbon footprint and saving cost, our proposition targets both these aspects for our customers."

Reinstating the company's success with the franchisee model, Agarwal added, "We have been following the franchisee model which has allowed us to tap the entrepreneurial potential of a large number of people looking to have their own business opportunity. A lot of our franchisees are people with management degrees who have a lot of exposure in working with various kinds of global and local organizations. This specifically helps us to significantly increase our reach and maintain the required quality standards."

Calling Delhi an 'unorganized printer refilling market', Agarwal is optimist about capturing the market with defined manufacturing quality parameters. Sources in ReFeel revealed that with the success of the franchisee model across India, ReFeel is now hoping to emerge as the largest organized refiller in Delhi.

Commenting on the ongoing global slowdown and his vision for the Indian market, Agarwal stated, "Most of the world markets today are reeling under severe recession with the large economies like the US, Japan and various European countries showing contraction in demand, it has had a spill-over effect on the world economies. We think that the global scenario may take more than a year to recover from the present situation, but we are optimistic that the Indian market should recover much faster due to significant domestic demand. The correction that is happening is also good for the overall benefit of the Indian economy, as it will ensure that India remains a competitive supplier to the world market."