Reliance Communications and chipmaker Intel announced a tie-up to increase
Internet penetration in tier-two and tier-three cities in Karnataka and
eventually across India. In this joint program, customers buying Intel-powered
PCs from genuine Intel dealers in these cities will be offered Reliance wireless
products for Internet connectivity. “They need not spend additionally on a
separate dial-up connection and can access the Net at speeds that exceed that of
dial-up,” said Inder Bajaj, Head, Post-paid business, Reliance Communications.
The joint promotion will initially be rolled out across eleven cities in
Karnataka and will be rolled out across India in a couple of months. Intel hopes
to piggyback on Reliance's wide network that covers 4,500 towns in India.
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