RSA to explore tier-2 cities

To further consolidate its presence in the Indian market, RSA
Security is working on enhancing its reach in the upcountry markets. It plans to
explore tier-two towns like Bhopal, Chandigarh and Indore this year.

As part of the strategy to expand the channel, RSA will also
be conducting specialized channel roadshows in various cities like Chennai,
Hyderabad, Mumbai and Bangalore. "These shows will help us to familiarize
our partners with new technology trends, new products and solutions from the RSA
stable," said Joanne Pettifer, Program Manager - International Channels,
RSA Security. "They also serve as a platform to discuss market strategies
and help us drive new partner acquisitions for our SecurWorld Partner
Program," she added.

JOANNE PETTIFER: Program offers financial rewards and tools to realize market opportunities

With about 60 partners, the RSA SecurWorld Partner Program is
designed to enable channel partners to grow their business through selling and
supporting RSA Security's identity and access management solutions. The
program also offers financial rewards and efficient tools to allow channel
partners to fully realize market opportunities in the identity and access
management space.

Partners are made to take full advantage of the benefits of
the partner program via tools such as the RSA SecurWorld Partner Portal and a
range of automated and self-service applications.

"As an established player in the identity and access management market,
RSA Security is well placed to take advantage of this growing market. The
company recognizes the importance of its channel partners in achieving this and
is fully committed to its channel. The company also ensures that partners get
the training, tools and support they need to deliver RSA products to the
market," said Pettifer while adding that RSA would be focusing on partners
who are familiar with VPN and firewalls for its new tie-ups. While RSA would
provide its partners regular online technical, sales training and certification
to enable them to keep pace with the latest in security technologies, it is also
planning to conduct a workshop for the channel sales and technical personnel in
November.