Sahara Computers plans events in East UP

Sahara Computers Electronics Ltd (SCEL) is organizing roadshows and carnivals
in wastern UP to increase its mind and marketshare there. The awareness campaign
is being organised in Lucknow, Barabanki, Faizabad, Sitapur, Varanasi,
Bacharach, Lalitpur and Gorakhpur. A carnival would be organized in Lucknow,
Kanpur and Jhansi at the time of the culmination of the campaign.

The company claimed that over 8,000 customers have already visited the
roadshows organized in various cities of the eastern UP. The company is using
these events to establish direct communication between the channel and
customers. These roadshows are giving opportunity to the channel partners to
expand their customer base, and at the same time educating customers on various
aspects of PC usage.

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