Sahara Computers plans road shows and carnivals in East UP

New Delhi,

October 30th, 2007

Sahara Computers Electronics Ltd. (SCEL is organizing roadshows and carnivals
in Eastern UP. As a part of company's strategy, this mega initiative is planned
to increase the mind and market share of Sahara Computers in Eastern UP Market.

The awareness campaign, which comprises of road shows and carnivals, is being
organised in Lucknow, Barabanki, Faizabad, Sitapur, Varanasi, Bacharach,
Lalitpur and Gorakhpur. A mega carnival would be organised in Lucknow, Kanpur
and Jhansi at the time of the culmination of the campaign.. The innovative
schemes floated by Sahara Computers are the main attraction of the campaign.
More than 8000 customers have already visited the roadshows organised in various
cities of the Eastern UP.

These roadshows and carnivals are being organised to provide the ideal
platform for an easy and direct communication between the channel partners and
the customers. On one hand these roadshows are giving opportunity to the channel
partners to expand their customer base, on the other it is educating the
customers on the various aspects of PC usage.

Moreover Sahara Computers and Intel have also joined hands together to create
awareness by bringing in mobile van in the Eastern UP. Sahara's products are
displayed in the van and the van is going places to reach out to the people.

To increase the PC penetration in the UP region, the company has introduced
easy instalments of Rs. 39 per day for Laptop and Rs. 16 per day for the
desktop.

"In the urge to bridge the digital divide we have always tried to give
our end users the best of technology, knowledge and services like Talk to
Sahara, SMS Service, Website Services, after sales Support and similarly this
awareness campaign intend to educate our customer about the usability of a
PC," said George Van Der Merwe, COO, Sahara Computers and Electronics.
Through these roadshows we are also providing the platform to our channel
partners to sell their products. For our channel partners, this awareness
campaign is the extension of the regional schemes that we launched initially for
the channel partners," he further added .

The roadshows are expected to continue all through Diwali . Through these
road shows the customers would avail the benefit of on the spot bookings and
other lucrative schemes on the machines offered by Sahara Computers.