New Delhi
March 20th, 2008
Sahara Computers and Electronics is looking at further strengthening its
focus on the Eastern Market.
The company plans to carry out activities like carnivals, road shows and
service camps to further penetrate the market and to bring PC awareness. Sahara
Computers will focus on the all the B, C and D class cities and towns of Eastern
India.
"All these initiatives are part of our strategy to take technology
closer to the customer and understand their needs. These initiatives will also
help us to address the requirements of our customers in a better manner,"
said George Van Der Merwe, COO, Sahara Computers.
The company experienced an incremental 62 percent sales growth in this region
and this growth has been consistent and month-to-month growth, Sahara said in a
release.
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