Samsung gets innovative with display solution

New Delhi

Aug 1, 2008

With the objective to evoke innovation in the display solutions market,
Samsung is banking on software that allows customers to digitally divide their
display units in up to six grids. The software has been generated by the R&D
division of Samsung India, and enables customers to get access to multi-screen
display solution.

All the newly manufactured Samsung monitors in the market are bundled with
the software and are available in all the screen sizes starting from 17-inch.

Speaking on the competitive advantages of the multi-screen solution, Manu
Nanda, Senior Manager-IT Division, Samsung India Electronics commented, “This
software allows its users to get a simultaneous view of the different
applications running on the screen and it helps them in managing their tasks in
a better manner.”

The software can run on all the operating systems including Linux, on Samsung
monitors. The company is primarily targeting the corporate section for the
product line.

Commenting on the distribution model of the monitors, Sanjay Sharma, VP-IT
Division, Samsung India Electronics informed that since the product is being
targeted at the corporate segment, the monitors are primarily marketed through
channel partners and solution providers who have the account of corporate
customers.

“We have appointed around 300 partners for the monitors that are bundled
with the new software. We are educating and training the partners about the new
technology so that they can further forward the detailed information to the
customers,” he said.

Focusing on the potential of display solution products in Indian environment,
Nanda shared that this segment is emerging in a big way in Indian market
specifically in sectors like education, hospitality, finance, banking, security,
stock broking, etc.