Samsung's new vision aims to create digital lifestyle for consumers

After being the favorite IT hardware company of channel partners for mass-market products, Samsung now wants to be known as ‘Aspirational digital lifestyle company’. The company’s head honchos recently had rounds of discussions at the New Delhi office, before freezing on this new strategic vision and finalize the transition plans.

Vivek Prakash, VP, Samsung India Electronics said, “Samsung’s vision for the 21st century is to lead the digital convergence revolution. We hope to create a ‘Digital Life’ for our customers by introducing innovative, superior quality products for them

and bringing them close to our customers.”

Samsung has charted a two-fold strategy for the year 2005. Firstly, it will roll out the country’s largest IT retail infrastructure initiative. The plan is to open 600 IT retail outlets by March 2005. These retail outlets will be in various formats such as the table top, shop-in-shop and brand shops.

VIVEK PRAKASH Aspiring to bring technology close to customers by allowing them to feel products

Through these retail outlets, Samsung wants to bring technology closer to consumers, allowing them to touch, feel, and experience the same. The table top format will display Samsung’s high-tech products in various showrooms. Shop-in-shop will occupy a particular part of a retail outlet and create its own space. “We will also use our retail infrastructure of Digital Home and Digital Plazas, which will now become truly digital convergence showrooms,” said Vivek.

The second step of this initiative is to introduce the latest digital technology products to the Indian consumer. The recently launched SyncMaster 730MP, or the X-30 note-PC, are some
examples of digital lifestyle
products.

NELSON JOHNY