Sanyo commences operations in the East

Kolkata

February 12th, 2008

After a year of launching their operations in the country, Sanyo India has
begun their activities in Eastern India. The company is ready with its projector
series and is going to increase its focus there. "The market in the East is
growing the most and holds a lot of potential. Our study shows that the market
for projectors in this region has been showing high growth," remarked SG
Balaji, Manager-Sales, Sanyo India. According to him, presently the market size
for projector business in East is about 9,600 units per annum. Sanyo is hoping
to capture 15 percent market share in the region by the end of next fiscal.
"Our target customer segment is going to be corporate and the SME. Even
with enhanced lifestyle home sectors is also emerging as one of the key buyers
of projectors to set-up their home theatre facilities," said Balaji.

The company had forayed into the region through its national distributor-Mirc
Electronics, with whom Sanyo has a tie-up for solutions as well as distribution.
Having started its activities in Kolkata Sanyo is in the process of appointing
local dealers and sub-distributors. "Next we will spread out to other parts
of West Bengal as well as in the rest of the Eastern markets like Bhubaneswar,
Guwahati, Jamshedpur, etc," informed Balaji. "In smaller markets we
will be appointing dealers under our national distributor whereas in the bigger
markets like Kolkata and Bhubaneswar we will be appointing few sub-distributors
also," he added. For Sanyo, the channel is going to be its key strength and
the company will provide all pre as well as post-sales support to them. "We
are also working on various channel schemes which we will be floated from
time-to-time," he said.

Sanyo has five categories of projectors, ultra-portable series,
network-enabled series, system integration series, video series, HD enabled
category. The company claims to have one of the largest range of models for
customers to suit individual needs. There are a total of 28 models comprising
the five categories. According to Balaji, the key USP of Sanyo projectors is
that it is equipped to provide customized projectors as per the requirement of
its clients. "One can customize the lens, which is a unique feature,
according to the display screen type and size of the user," informed Balaji.
Sanyo is also focused with its after-sales service. "We also have a strong
service network present all across. Mirc Electronics have their service centers
in strategic locations across the region which will provide our partners
hassle-free service support," said Balaji.