SAP Asia Pacific Japan (APJ) announced the continued momentum of the SAP
extended business program in the region. The mid-market program, launched in
2008, delivers tangible value to SAP channel partners and companies associated
with them. It further aligns SAP with selected SAP PartnerEdge channel partners,
in order to develop the partners' extended ecosystem in new geographies and
verticals through the recruitment and development of program members.
The program was created to grant companies, who regularly recommend,
implement or develop SAP solutions access to SAP through the highly successful
SAP PartnerEdge network. Hardware vendors, business consulting firms, resellers
and independent software vendors, who join the program as members are recruited
and managed by a SAP channel partner, perhaps as a Master Value Added Reseller
(Master VAR). Currently eight selected SAP channel partners act as Master VAR in
the SAP extended business program in APJ; managing approximately 40 program
members across the region.
Sujit Mohanty, Head, Sonata Information Technology said, "The significant
adoption of ERP technologies demonstrates enterprises' drive to sustain their
competitive advantage. The SAP extended business program has been instrumental
in helping our partners receive access to SAP resources which can further help
them sell, implement, or develop SAP solutions. Looking ahead, we are optimistic
we will be a partner of choice for progressive organizations which plan to
implement or support their existing SAP installations, meet the needs of the
expanding SME market and grow regardless of the market challenges."
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