SAVEX COMPUTERS: The masti continues

Dropped two brands - Mercury and Gigabyte, but achieved a 17 percent growth
with a major chunk coming in from Samsung business

Savex Computers reported a growth of 17 percent with its revenue growing from
Rs 254 to Rs 296 crore. This moderate growth was achieved despite the company
dropping distribution of two companies viz - Mercury and Gigabyte. According
to the company, it really did not contribute significantly to the total revenue.
Similar was the case of Gigabyte, for which Savex was a distributor for its
peripherals excluding motherboards.

The highlight of the year in review was the focus on Samung's TFT monitors
product line. Of the Rs 296 crore total revenue, almost Rs 250 crore came from
Samsung business alone. However, by the end of the fiscal, Savex signed up HP,
which is expected to make a significant contribution to the total revenue in the
current financial year. The company hopes to make a growth of around 40 percent.
Savex has signed up HP for the products under the PSG (Personal Systems Group),
which includes the Presario range of desktops and notebooks.

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CEO: Krishnan Jaishankar
Highlights Major contribution continued from Samsung and its TFT line of products Added HP's Presario range of product to its kitty Logitech appointed Savex for its speakers, keyboard and mice 10 more partners added to the Savax Masti program

Another highlight of the year was the inclusion of Logitech as a principal
vendor. With this arrangement Savex distributes its newly launched S and X
series speakers, apart from the keyboards and mice.

One of the annual highlight of Savex computers is its relation building
program called the Savex Masti. The year 2005-06 saw an addition of 10 channel
partners for this program, which is a tour to an exotic location outside India
for key performing channel partners. According to officials in Savex, the
company will continue to tweak its popular Masti scheme to accommodate more
number of partners in the future. Around 75 partners were taken to Bejing and
Shanghai as part of the program in 2005-06.

During the year, company added three more branches in each region across the
company taking the total up to 30 from 27 branches last year. Similarly, there
was an increase in its total number of channel partner enlisted in their roles
from 2,400 to 3,000. With additions of the new principal vendors, the company
also added its employee to total 200 from 160.

For the future, the company does not intend to add any more brands, but hopes
to strengthen its existing relations. A lot of focus will be given on the new HP
business that it has signed up. Eventually, it also intends to take up
distribution of HP's mobile accessories business.

Plans also include expanding its presence to reach more number of cites by
way of setting up branch offices.