Seacom Solutions (India) Ltd, a Pune-based IT company with a vertical focus on retail, has tied up with Forbes Bradma Business Automation, a division of
Forbes Gokak Ltd. Forbes Bradma will distribute SmartShop Express, Seacom's out-of-the-box product for small and medium retailers, through its channel
network across India. Forbes Bradma will also offer the SmartShop range of products to their existing customers and prospects.
Under this arrangement, Forbes Bradma and Seacom will benefit from each other's expertise in their respective domains. Forbes Bradma has significant
marketing muscle in this sector, and Seacom is a retail software and consulting solutions provider in the country. Now, Seacom together with
Forbes Bradma will target the very large base of un-organized and smaller retailers who have yet to avail the benefits of IT systems to manage their
business.
Said marketing VP of Forbes Bradma Business Automation KS Ravi Shankar, "Forbes Bradma has experience in dealing with large medium and small
retailers, and we believe that SmartShop Express bundled with our products will be an good offer to the retail market, especially the smaller retailers
who will now be able to see an immediate benefit of using these product combos, with our range of retail automation solutions".
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