Second Life consulting practice from Anantara

Mumbai

February 22nd, 2008

Anantara Solutions has launched its consulting, technology and outsourcing
practice for Second Life, the rapidly growing 3D online world. Anantara is
currently consulting for a US-based logistics firm and a leading Indian
automotive component manufacturer to create a Second Life presence for them and
help them maximize business benefits of such a presence.

G B Prabhat, Founder and CEO, Anantara Solutions, said, "There is a
whole new market in the virtual world today. Having a virtual world presence in
future is the equivalent of having a website in the past. Second Life presence
will help companies identify, interact and collaborate with their global
audience. Through its Second Life consulting practice, Anantara will help
clients take full advantage of the business possibilities in that environment.
With this practice, Anantara becomes a pioneer in applying Second Generation
Outsourcing (SGO) principles to establishing Second Life presence."

Anantara will undertake complete end-to-end consulting in Second Life for a
US-based logistics firm and will help the company showcase its products and
offerings in Second Life. Anantara will also help the company leverage its
Second Life presence to expand business in real life.

Since the auto sector is amongst the most active sectors in Second Life,
Anantara is working with a leading Indian automotive component manufacturer to
help it gain exposure to global automotive brands already present in Second
Life. In addition to setting up their office, Anantara will provide analytics
assistance to recognize demographic and commercial trends.

Using its SGO model, Anantara serves customers in 11 countries from
logistics, manufacturing and convergence sectors.