'Security is passion for us'

J. Kesavardhanan, CEO, K7 computing talks to DQ Channels on recent developments in the company, key focus areas and furture strategies.

Development in K7 computing
In march this year, K7 launched its new enterprise security software as their first foot-forward to showcase their new approach towards the channel community as according to the company they have plans to come up with more range of security products in the coming days. Explaining on recent developments in K7, Kesavardhanan said, "The company is seeing much growth in the enterprise sector. In the last six months around 600-800 of our consumers have benefited from our security solutions."

Further elaborating on their target areas, Kesavardhanan said that the company is targeting on System Integrators(SI) more. "We have around 400-500 SIs and we are planning to expand in the coming days." Kesavardhanan also pointed out the company's relationship with channel partners by saying that K7 strives to maintain good relationship with its channel partners.

Kesavardhanan earlier told DQ Channels that K7 holds a 25 percent market share in the desktop market in India. "We are trying to mark our presence in the booming domestic markets of India, and this is why we have launched K7 TotalSecurity. This is backed by Compuage, a nationwide distribution network. K7 Computing will always remain a product develop­ment company by creating and updating world-class products in the security space," Kesavardhanan claimed. He also informed that their R&D team is busy at the drawing addressing the growing demand for multifarious security products and services.

He also claimed that this year by now K7 has done around 100 crore of business and around 70-80 percent came from the consumers.

Key focus areas
While elaborating on the key focus areas of K7, Kesavardhanan spoke about the security solution service they provide. He said, "There are two important key focus areas for K7 which includes providing maximum profit to its partners and secondly, not compromising on customers needs. We aim to provide hassle free security solutions to our customers."

Further, he said, "We at K7 Computing are proud to be a product development company that is driven by passion of young energetic bunch of developers who believe and strive hard in providing world-class security solutions, and this is another milestone product from them."

He said that people today understand various security risks that are prevailing in the market these days. As a company that provides security solutions to its cutomers, K7 mainly focuses on customer's satisfaction. "Enterprises today are looking for a single solution that addresses challenges that the data deluge has given rise to, while also leveraging the benefits of an effective security solution which will help reduce costs drastically," he added.

Furure strategies
Kesavardhanan pointed out that K7 has plans to launch their products in select South East Asian countries, Middle East and USA through strategic partnerships. He says that market size is very big. "We have already told that the company is working on mobile security, to protect mobile communication devices from malicious programs that are appearing in increasing numbers and diversity. We plan to focus more on these areas, " he added.

We at K7 strive to provide consumer friendly security solution as we believ that today, market is in great need of good products which are not complex at all. K7 is looking forward to build more hassle free products for our consumers.