Serena software revamps go-to-market strategy around Web 2.0, SOA, and SaaS

Bangalore

September 14th, 2007

Serena Software is set to introduce new business and product strategies
designed to further its leadership in application lifecycle management (ALM) and
extend the company's capabilities by offering Business Mashups to capitalize on
increasing interest in service-oriented architecture (SOA) and software as a
service (SaaS).

Serena's latest offerings will empower a new generation of power users in
both business and IT ("mashers") to develop their own everyday
applications, called Business Mashups, and quickly and easily deploy them
without burdening IT. By empowering mashers, corporations could reduce their
application backlog substantially.

According to Jeremy Burton, Serena president and CEO. "Businesses need a
quicker way to build applications and deploy them. If IT builds a rich SOA
platform, then power users can innovate on top of it and 'mashup' new
applications quickly. Using a SaaS model, those Business Mashups can quickly be
deployed and accessed for a few dollars per user per month."

Key to Serena's new business strategy is the launch of Serena Mashup
Composer, its visual design environment, free of charge to all users. Customers
only pay for Business Mashups when they are deployed into production.

René Bonvanie, senior VP of Serena's online business said, "SaaS is
quickly becoming the preferred software delivery model in many global
enterprises and we are investing heavily to build on-demand services for our
applications. Serena's new on-demand Business Mashup platform is just the
beginning. We will offer other Serena applications in a SaaS model, including
Serena Mariner, our project and portfolio management offering."