SES Technologies : Turbulent Year

It was a challenging year for SES Technologies. In 2005, Sahara Computers and
Electronics, a joint venture partnership between Sahara Computers and Sahara
India Pariwar, acquired SES. Around that time Sahara officials had stated that
the management of distribution house would not change, but over the last two
years, there were several changes in the management level. In 2006 Kurian Chandy
was brought on board as CEO and earlier this year was replaced by Kamran Gani as
the new MD. George Van Der Merwe of Sahara Computers took the reins as COO of
SES.

Last year, SES faced a ban in Panipat over service related issues for which
the company took quick steps to resolve the problem. But the channel did take a
beating with this incident and the changes in the management did not help
either.

Despite these and other hardships, SES managed to post a turnover of Rs 802
crore in 2007-08, up from 21 percent over the previous year's revenue of Rs 662
crore.

The company was appointed the exclusive national distributor by Asus for its
entire product range comprising PC components like motherboards and graphic
cards as well as LCD monitors and notebooks.

Elitegroup Computer System (ECS), a Taiwan-based company, too signed up SES
as its national distributor for its range of motherboards. Also, SES joined
hands with Philips Electronics to distribute its IT accessories and computer
peripherals market and added HP storage range to its distribution basket.

To build a loyal community of focused Intel channel partners, SES conducted
channel meets in Jabalpur, Rajkot, Madurai, Siliguri, Jamshedpur, and Mangalore.
This also marked the company's move to penetrate further into C-class cities.

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Profile
MD: Kamran Gani Start-up year: 1992 Employees: 450 Collaboration: HP, Lenovo, Sahara, HCL, Asus, Microsoft, Samsung Numeric, Molex, HP Procurve, Toshiba, ATI, Allied Telesyn, Asrock, Gigabyte, Intel, Intransa, Javelin, Procurve Networking, Tandberg Data, WeP Peripherals Address: SES House, Plot No 70, C Cross Road, MIDC Marol, Andheri (E), Mumbai - 400604 Tel: 022-67024077/67024088 Website:www.sesindia.com SILVER CLUB RANK (2006-07): 4

For this fiscal, SES wants to focus on semiconductor business partners and
leverage on opportunities that emerge from the component space. The company will
also provide partners training, marketing opportunities, and servicing skillsets.

In the region wise revenue, the West has contributed the highest at 35
percent followed by 29 percent from the North. South contributed almost 28
percent while the East made up for the rest.

Almost all the quarters contributed uniformly to the company's revenues with
AMJ configuring 28 percent, followed by 26 percent in the next quarter. JAS and
JFM brought 21 percent and 23 percent, respectively.

There was also an increase in the workforce in the last fiscal. The employee
strength has increased considerably from 380 to 450 of which 300 were recruited
in sales and marketing.