Simmtronics organizes event for partners in Iran

New Delhi: New Delhi-based Simmtronics Semiconductors announced that it has recently conducted a mega channel activation program in Iran. Simmtronics has been selling memory products in Iran for the past three years.

The channel activation program organized by Simmtronics in the capital city Tehran was attended by over 200 channel partners from various cities of the country. Indrajit Sabharwal, MD, Simmtronics Semiconductors in his session addressed the distinguished gathering and presented them with corporate profile of Simmtronics, technical details and business potential in the domain. Every attendee was given a Simmtronics 2GB DDR2-800 memory module as a souvenir with Simmtronics branded caps, key-chains and other promotional material. A draw was done post the event and 15 lucky winners received Simmtronics motherboards, VGA cards and additional memory modules. Simmtronics has been selling memory products in Iran for the past three years.

According to Sabharwal, “This is in accordance with our strategy to expand and enhance our business presence globally. Iran is an important and promising market for us. We wish to increase our channel partner network in the country as there's an immense potential for our products. Our strategy is to appoint channel partners in the unrepresented markets of Iran such that we leverage on the burgeoning demand that they have exhibited in the recent past. This initiative shall further boost our market share in the country.”

Lately, as per the international trend, the demand for laptop memory has shown a decent traction in Iran in comparison to that for desktops. Simmtronics recognizes this as an important opportunity and is striving to tap the same through its dedicated channel network. Besides this, the replacement and upgrade market in Iran has also grown tremendously. Increase in adoption of heavier applications by businesses calls for higher memory which has fueled replacement and upgrades to a new high. This business is as big as that of new purchase for Simmtronics in Iran.