Sogo ties up with Megamart

Chennai : Bengaluru-based
Sogo Computers, which has started to focus aggressively on the retail front, has
tied up with Megamart for an exclusive laptop showroom in the latter's space
in Bengaluru.

"We have tied-up with Megamart
for an exclusive laptop showroom in their retail under the name of Sogo. Already
Megamart showcases almost all electronics items except IT products. This tie-up
will enable Megamart to offer laptops, which has become the order of the day,"
said Dinesh Nair, GM, Sogo Computers.

He also said that this tie-up
would be replicated in other areas of Megamart too following the success of the
showroom in Bengaluru.

Apart from this association
with Megamart, the Master Affiliate for Dell in Karnataka is in the process of
setting up exclusive Dell showrooms across the state. Last month it opened one
showroom in the suburbs of Bengaluru.  "We plan to open around
10 exclusive Dell retail outlets across the state this year and have already
started the launches with the opening of an exclusive Dell outlet in Mangalore
on October 6. The next one will open in Bijapur on October 19, 2008," Nair
claimed.

Nair averred that the tie-up
with Dell has paid off for Sogo, as they are earning close to Rs 5-6 crore every
month through the association with Dell.

FY 2007-08 was the resurgence
year for Sogo, as the previous year it had to close few non-performing retail
outlets in Bengaluru. Last fiscal Sogo posted a growth of 75 percent by posting
revenue of Rs 175 crore. This year the company plans to take Dell products
through at least 200 of its partners in Karnataka. Sogo has around 22 uni-brand
and multi-brand retail outlets across Karnataka.

Speaking on the new tie-ups
and retail expansion plans for Sogo, Nair said that the company is looking to
establish its retail presence across the state and has no plans of opening any
new hybrid outlet this year. On the distribution front he said that Sogo has
taken the national sub-distribution for Intel and has also recently tied up with
Apple range of products for distribution across the state.