Solitaire witnesses a 80% increase in sales

Kolkata: Supertron's premium brand Solitaire is on a steep rise as the
company's new launch has broken the barriers by recording a whopping 80 percent
rise in sales on a month-on-month basis across India.

Concentrating on increasing the brand presence, Solitaire is looking forward
to increase its channel base further especially in the northern and western
sector. The company in this new initiative has already appointed Saboo
Computers, Supreme Technologies and Berlia Compu System as its distributors for
the Bengal region are gaining momentum in the channel sphere.

Speaking on the success of Soliatire, VK Bhandari, Director, Supertron
Electronics said, "Solitaire is a distinguished brand meant for premium users.
It comes with a quality assurance and the brand has already received an
excellent response from Kolkata, Lucknow, Hyderabad, Pune and Chennai. Now, we
are on our move to take Solitaire to a new high."

Despite having been launched two months ago, Solitaire has over a dozen
products in its portfolio. Commenting on the sales and the market response of
Solitaire, Vinay Dugar, CEO, Supreme Technologies said, "Solitaire is a very
good product line. Unique in all aspects with good quality assurance, there is
little competition in the market in the segment of the premium product. The
brand has already received a very good response from the end-users especially in
the product line of casing and mouse."

Supertron's major brand Supercomp has already established itself as a major
player in the IT segment of the East. Now, with the launch of Solitaire, the
company is quite optimistic about the future. Solitaire has been one of the few
enterprises in India, which restrained from increasing its price in times of the
global slowdown. Having the manufacturing units in China, the company has been
quite successful in maintaining its cost ratio thereby keeping the price steady
in times when all hardware and accessory prices rose by around 12 percent across
India.

"For the time being, we are not focusing on increasing sales. Since, we are
stressing on quality, we believe that Solitaire will automatically gain momentum
in the market if the channel community accepts the product. Hence, we are
looking for increasing our channel base," Bhandari added.

Already strong in the eastern and the southern markets, Solitaire is now
targeting the western and northern regions to repeat its success there. The
company is also planning to increase its product line and the range of existing
products.