SonicWall appoints Select Technologies as national distributor

SonicWall has appointed Select Technologies, a subsidiary of WeP Peripherals
(WeP), as its second national distributor. The first distributor is Mumbai-based,
IT Secure. To affirm its seriousness in India, SonicWall, also appointed a
Country Manager-Shubhomoy Biswas, who will operate from a new office in
Bangalore.

Explaining Select Technology's appointment as distributor, Shubhomoy said,
"Select is a specialist in providing security solutions with an established
presence and support network in more than 10 cities. It also sports a team of
professionals with credentials and relevant experience."

According to IDC's Security Appliance Tracker, SonicWall is a leader in the
Unified Threat Management (UTM) security appliances business worldwide. Select
Technologies will be leveraging on this leadership while positioning the
products mainly in SMBs. "SonicWall has a clear roadmap and is an
aggressive player in the UTM business," said Sunil Pillai, Head-Information
Protection, Select Technologies.

Select is known for its activities, which are focused on providing security
solutions. It already has distribution and support tie-ups with most security
solutions vendors in the country.

When asked about any possible clash in promoting similar products from
different brands, Sunil said, "Products of each brand target different
segments like enterprise, SME, SOHO and Select positions every solution,
understanding customer requirements, thereby adding value to our end
customers."

When asked about the problems that may arise within the company among its
product managers while promoting similar products, Sunil said, "We have
been distributors for many other similar products in the last many years, but we
never faced any such problem so far."

Select is a solution provider and distributor rolled in to one. SonicWall
being a new product for Select, the company will be putting in extra efforts to
make it successful. To start with, Select has assigned dedicated managers to
promote SonicWall at 10 of its main branches.

The company already has about 40 channel partners who are promoting SonicWall
products. Another 30 channel partners would be added in the next one-year
through Select. As far as channel promotions are concerned, Select will conduct
many training seminars throughout the year. Additionally, many channel schemes
targeting sales persons are also planned by October.

Within a year, Select hopes to contribute 75% of SonicWall's India sales.

NELSON JOHNY