Sony launches BDROM drive

New Delhi

March 27th, 2008

Sony Electronics unveiled its first internal BLU-RAY Disc (BD) ROM Drive
(BDU-X10S) for the computer aftermarket. The new BDU-X10S offers consumers an
affordable option to upgrade their desktop to a BLU-RAY player, which can also
play DVDs and CDs.

BDU-X10S now comes bundled with the CyberLink's PowerDVD BD Edition software
for playback of commercial movie titles, recorded Blu-ray Disc home videos,
DVD-ROMs and CD-ROMs. It also supports playback of recorded Blu-ray Discs in
MPEG-2 or H.264 format, standard DVD-Video discs or recorded DVDs encoded with
MPEG-2 or AVCHD formats.

The internal drive allows fast and easy transfer of data or videos through
its high-speed Serial ATA (SATA) interface. Its standard 5.25-inch form factor
enables installation in desktop PCs running Microsoft Windows Vista or Windows
XP operating systems.

The BDU-X10S is capable of playing back commercial Blu-ray movies as well as
personally created Blu-ray content. Commercial Blu-ray movies can be viewed on
computers that incorporate an HDCP-compliant graphics card offering DVI or HDMI
connections, HDCP-compliant computer display, and software that supports BD-ROM
playback.

BDU-X10S is available through Rashi and its branches throughout India at a
MRP of Rs 16,950 and comes with one-year warranty.