SRI DURGA COMPUTECH: Growing bigger and better

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DQC News Bureau
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CEO:
Sanath Babu

BRANDS: HP,
D-link, kunhar Peripheral, Intel

EMPLOYEES: 60

BRANCHES: 1

ADDRESS: Sridurga, 179/24, 27th cross, Sixth block,
Jayanagar, Bangalore 560082

TEL:
080-26639969

SILVER CLUB RANK (2003-04): Newcomer

STRENGTHS
lGood distribution network for delivery on time
CHALLLENGES
lMoved out of cost-to-cost business with low margins
lGreater focus on value products and hence healthier margins is a big challenge
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For Sri Durga Computech, fiscal 2004-05 was all about growth-both in terms
of numbers as well as in terms of business. With a single-minded focus on
becoming a regional distributor for a variety of products, Sri Durga forged
forth and attempted many new tie-ups in the last fiscal.

Most significant of the lot were those with Sony and AOC. While the
organization did not discontinue any of the existing tie-ups or alliances, the
company seemed to have decreased its business focus as far as distribution of HP
products was concerned.

It recorded a Rs 13 crore increment in the revenues in 2004-05. With a total
revenue of Rs 63 crore, it looked into geographical expansion of its base as
well. Having already had operations from Chennai besides Bangalore, Sri Durga
began a new distribution center at Hyderabad with a man power of four people.
Currently, the organization is all set to begin operations at another center in
Mysore, which is likely to open by the end of this month. This center too is
likely to have

manpower of four.

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As of now, it operates with a total manpower strength of 60 employees (all
branches included).