Strontium to ramp up Indian marketshare

New Delhi: Strontium has embarked upon a drive to grow its marketshare in India. The company is expecting to grow 15-18 percent in the branded memory module segment.

Strontium provides composite services on DRAM inventory management to customers and channel partners. Anshuman Gupta, Co-Founder and Director, Strontium said, “Profitability of our business partners is our top priority and we are fully committed to help our partners make smart decisions about inventory levels. If our consumers are happy and our channel partners are profitable, Strontium would be successful.”

Currently, Strontium India is headed by Ajay Kogta. “Greatest strength of Strontium is the product quality and reliability. Even if we have one malfunction in one in the thousands of products used by our consumers, that one piece makes that user's PC down, our endeavor is not to happen that also. Strontium's motto and philosophy is not to let its consumers down. Therefore, we position ourselves as the vendor of product that 'never lets you down,” Kogta said.

Speaking on channel strategy, Kogta said, “Strontium is functioning on regional distribution model to have better geographical coverage. We have opted for regional distribution representation ie we have two to three regional distis (RDs) in every major IT hub of India depending on marketplace, size and distis' strength in that province. We are regularly expanding our reach to new segments and to new regions. Indian market is quite important and very wide. Therefore channel expansion is an ongoing exercise.”

On the channel front, Strontium's focus is to become first choice of small IT retailers and PC Assemblers in Indian market, who are the real demand generators.

Kogta added, “For 2009, the company wants to increase awareness of Strontium products, quality, after-sales support amongst tier-1 and 2 resellers, retail partners, and system integrators in the form of trainings, seminars, roadshows and various benefits programs.”

The company is also sending a weekly bulletin to its channel partners to keep them updated with newest market situations and to help them to manage inventory optimally and profitably. On the channels' side the company is going to keep working with its distribution partners to make the products available throughout the length and breadth of the country.