Structured Cabling- Digilink at the top

It seems that Digilink has become the darling of the channels in the structured cabling space. Anchored by an extensive marketing and distribution network, the company has not only become a prominent player in structured cabling category in India but has also won the trust of the partners in its growth journey. And though its a close race between Digilink and Tyco, the former has managed to be at the top of the chart this year, pushing the latter to the second spot. The channel parts agree with the fact that the company's reward systems are exemplary and it has been very consistent in honoring commitments made by its personnel. Digilink has also maintained flexibility in its commercial terms and policies all these years. Besides its products conforming to the specifications and allocating proper funds for marketing, there is richness of online resources that it offers to the partners. Tyco, on the other hand, has made innovations in its market development programs along with keeping an efficient team in place to carry out the marketing activities in the country.

In addition to these, the company has been very prompt with the turnaround time and transparent in its commercial terms and policies. Tyco has also built an effective online partner portal, which is very interactive to resolve any of the queries of its partners. And as the company has dedicated personnel for maintaining relationship with the channels, its training and certification programs designed for the partners have proved very effective.

At the #3 position, Commscope/Systemax, has impressed the channel partners with its overall marketing support. Not only its advertising strategies are up to the mark, the company has also been very flexible in conducting localized promotions. However, it has to work on its reward systems, be effective in managing disruption due to its change in personnel and consistent in honoring commitments made by its personnel to the partners.

Although Panduit is leading the pack with its overall product quality and after-sales support, it has to aggressively work on the marketing and online support that it provides to the partners.