Subex advocates 'sweating the fraud management asset' for maximizing RoI

Subex, a leading provider of Operations
and Business Support Systems for communications service providers
(CSPs), presented ideas for extracting the maximum efficiency from
existing fraud management investments, at the GSMA Fraud Forum
recently held at Ascot, London.

Sharon Samuel, Business Consultant and
Subject Matter Expert-Fraud Management for Europe, Middle-East and
Africa, at Subex, spoke on efficient use of fraud management
investments for maximum impact. “A considerable amount of effort is
required to detect and manage fraud incidents. Therefore, one way to
maximize the investment in your fraud detection capabilities is to
look at the efficiency of your operations. It is important to
consider the performance of the fraud management solution, ruling
accuracy of fraud analysts and quantitatively measuring the
performance of the fraud management team to arrive at the 'actual'
efficiency of the system. Most CSPs ignore the 'people' aspect of
fraud management, a key contributor to its overall efficiency,”
said Samuel. “To derive maximum benefits from a fraud management
solution, one needs to 'sweat it out' to perform to its maximum
limits,” added Samuel.

Sweating the fraud management solution
thus aims at maximizing RoI by doing more with what's available.
The same fraud management solution can be used to identify certain
types of high-level revenue assurance and credit risk management
issues. The solution can even identify and detect unusual patterns
caused by equipment or network-related faults. Moreover, it can offer
third-party fraud detection services to other service providers, or
corporate customers or consumers, delivering another value add to a
CSP's service offering. “In an era of increasing pressure on
margins, sweating the fraud management asset can contribute and add a
few more basis points to the organization's profitability,” said
Samuel.