Mumbai
August 3rd, 2007
Logitech announced the appointment of Subrotah Biswas as its country manager
for India and SAARC. In this capacity Subrotah will manage Logitech's sales and
marketing including new product launches, product distribution and customer
satisfaction. Subrotah will be based out of Delhi and will directly report to
Moninder Jain, Director, India and South East Asia.
Speaking on the appointment Moninder Jain, commented, "We are delighted
to welcome Subrotah in Logitech team. Subrotah's diversified experience in the
IT and CE space will help to value add to the company's short term and long term
goals in India. We will drive an aggressive growth strategy across our product
lines. Subrotah's extensive experience in Sales and Marketing will be a great
asset to taking forward Logitech not only in the IT arena but also in the CE
space."
On ground sales, channel relations, distribution management, effective market
communication and new business launches are the key strengths he brings to his
role in Logitech as the company prepares itself for the next leap forward in the
CE space in India.
Prior to joining Logitech, Subrotah worked with Samsung India for three years
in various roles in Sales and Marketing from July 2004 to July 2007, most
recently as the Head of product marketing, IT. Biswas was heading the company's
hi-end AV Business since July 2004 prior to taking over as the head of
marketing. He brings with him 12 years of IT industry experience, having worked
with organizations like HCL-HP, HCL and Zed-Axis Technologies during his career.
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