Sun rolls out initiative for emerging economies

Sun Microsystems announced the rollout of a regional telecoverage model. The
model will help reach high growth SMBs, startups and Web 2.0 companies in
emerging economies. The telecoverage model will go live across the EM region and
will be implemented by local companies that Sun has partnered with in these
markets.

The emerging markets region consists of 139 countries spanning Latin America,
South and Eastern Europe, India and Greater China.

On this initiative, Peter Ryan, Executive VP-Global Sales and Services, Sun
Microsystems, said, “Emerging economies are changing the global business
landscape, providing incredible opportunities for companies like Sun. To harness
these opportunities and accelerate our growth in these geographies, we announced
the formation of the Emerging Markets Sales region at the start of our fiscal
year. Today's roll out of the telecoverage model is Sun's fist major initiative
in the Emerging Markets region. This new business tool supports our sales
efforts and increases

the average number of leads generated, lead-to-order conversion and new customer
acquisition. This model also demonstrates the investment we are making in these
geographies through our local partners.”

The telecoverage model, first implemented in India, has been operationally
successful here for the last six years. It has been instrumental in contributing
to a significant part of Sun's local revenue growth.

According to Anil Valluri, VP and MD-India GEM, Sun Microsystems, ”The roll
out of the telecoverage model across the EM region will help optimise Sun's
sales reach into sectors and regions that would have otherwise been difficult to
penetrate. This broad initiative across Emerging Markets will drive our volume
products and solutions to new markets and customer segments. Best practices from
our imple­mentation of this model in India will be leveraged effectively across
the other regions to increase customer acquisition and our bottom line. We

are happy to make this announcement from India today, as it reiterates the
importance Sun India holds in not just the EM region but also for Sun globally.”