Supertron to distribute Buffalo products

Kolkata: Expanding their horizon in the SOHO and SMB space in wireless
solutions, Supertron Electronics has signed an agreement with Buffalo to become
thei national distributor for their wireless product line.

Speaking about their decision to appoint Supertron as sole national
distributor, Akihito Kondo, Group Head-Asia-Pacific, Buffalo said, "Buffalo is
concentrating on Asian markets heavily, particularly in India as the country has
vast potential in terms of consumption and is the most emerging and exciting
market to explore. We say, we always believe in a consumer driven market,
pricing, and good feature with advance technology is always in our priority
list."

Buffalo already has a storage product line including networking, wireless,
storage and multi-media solutions across different verticals. Along with its
plan to put in place a channel structure, Buffalo is planning to enhance its
marketing strategy to push more products in the market. In addition, the company
is making special efforts to ramp up its presence in smaller cities with the
help of channel partners. The company is giving more emphasis on warranty issues
based on their own set of technical and online support teams.

Speaking about the tie-up, VK Bhandari, Director, Supertron Electronics said,
"With three decades of networking and computer peripheral experience, Buffalo
has proven its commitment to delivering innovative, best-of-breed solutions that
have put the company at the forefront of infrastructure technology. With our
distribution and marketing capabilities, we are confident that Buffalo will
capture the top bracket in the wireless technology category in India. It's very
exciting to launch these products. We are focused not only on topline growth but
also concentrating more on bottomline growth."