SYBASE 365 launches new MMS content delivery gateway

Bangalore

October 25th, 2007

Sybase 365 a subsidiary of Sybase, Inc. announced its new multimedia content
delivery gateway - MMS 365 - that sends and receives MMS from multiple sources
enabling content providers, marketers, and media companies to deliver MMS
content directly to consumers' handsets, globally, with a single connection.

"MMS is, and will continue to be, the most viable method for delivering
rich media," said Marty Beard, President of Sybase 365. "Mobile
campaigns are becoming an increasingly important part of companies'
communication and advertising strategies, and multimedia messages are effective
because of their ability to engage the recipient in interactive campaigns."

MMS 365 runs on the Sybase 365 operator-grade network, ensuring successful
delivery of complex content, management of high traffic volumes, and seamless
delivery to consumers' handsets via its connections to more than 700 global
operators. One connection to MMS 365 provides direct content delivery to
millions of subscribers, eliminating the need for content providers to manage
separate, time-consuming negotiations and connections to individual operators.

MMS 365 supports all popular types of rich content including photos,
graphics, audio, video, alerts, ringtones, and wallpaper allowing content
providers to use the most effective method to communicate a campaign to
subscribers.