Sybase increases channel strength in India

Mumbai

July 24th, 2007

Sybase Software (India) has announced that it has successfully signed up 25
new partners and now has presence across 14 cities, which are Mumbai, Hyderabad,
Pune, Kerala, Chennai, Ahmedabad, Chandigarh, Secunderabad, Gurgaon, Delhi,
Noida, Bengaluru, Kochi and Kolkata.

"Today we have a strong and loyal customer base in India and is growing
by the day. And as we move forward, there is a growing need among customers for
certified Sybase partners to add value, using our solutions. With our growing
network of over 44 certified channel partners in India, we provide cutting
technology and support to help companies unwire their Data", said Balaji
Jagannathan, MD India and Subcontinent, Sybase, Inc.

Nitin Dang, Distributor and Channel Business Head, Sybase India added,
"With the economy booming and segments like financial services,
manufacturing, telecom, media and entertainment, retail, state and local
government, transportation and healthcare being the market drivers, companies
are looking toward IT to help them move ahead and obtain a cutting edge. The
need for business intelligence and information mobility is being felt
tremendously in these verticals."

The customers of Sybase in India are Indian Railways, HDFC Bank, Centre of
Railway Information Systems (CRIS), Aircel, Bombay Stock Exchange, Indian
Overseas Bank, Poonawalla Engineering Group, TCS etc.

In the coming quarters Sybase in India plans to align its internal sales and
training team with that of the SI for closely integrated channel relationship.
Sybase plans to appoint around two to five top performing SIs and ISVs for each
tier one city. It is also looking to extend its reach to customers in mini
metros and so is adding partners operating in these regions to develop a larger
ecosystem. These partners are ones with an enterprise nature focus.

The Sybase Business Solutions Alliance (BSA) Program provides its partners
with tools and resources designed to speed time-to-market, lower the cost of
doing business, and find new revenue streams quickly and profitably. Sybase
selects partners based on market presence, proven competency in selling and
supporting products, and strategic alignment in our mutually targeted markets.
In India, it includes partners like value added distributor - Redington (India)
Ltd, 37 systems integrators and six ISVs.