Symantec aligns channel program to partners' customer focus

Symantec Corp., provider of information security, has announced that it is mapping partner categories to customer market segments to better align the program with partners' customer focus. According to the company release, this new structure will enable Symantec to provide market-specific tools and resources to help partners, such as value added resellers (VARs), increase their hit rate and grow the Symantec business. 

In addition, Symantec is enhancing partner benefits and launching new ones including enhanced technical support, free technical training, deal registration and pre-release and beta programs. The Symantec channel partner program delivers a comprehensive set of benefits including ongoing services and support and marketing and sales tools, to help partners secure and manage customers' infrastructures. 

Symantec's channel partner program is part of the company's partner ecosystem and serves partners such as VARs, system integrators, corporate resellers, and direct marketers. With the new structure, channel partners will be categorized by the size of customer they sell to, rather than their technical ability and security knowledge. The categories include Enterprise Security Partners, Enterprise Administration Partners, Enterprise Solutions Partners, Enterprise Sales Partners and Software Partners.

"The industry landscape is changing and VARs are now specializing in technologies and vertical markets, enabling them to become experts within a certain market segments and customer size," said Symantec India head - channel and consumer sales Ambarish Deshpande. "Over the past year our partners have told us they want market-specific products, solutions, and sales and marketing support. The new program structure together with new and enhanced benefits will enable partners to focus on their core customer base and help drive additional revenue and business opportunities," he added.

CyberMedia News 

Mumbai