Systimax works with ACE community to spread cabling awareness

Bangalore-based Systimax Solutions has hit upon a novel way to create
awareness about its network cabling solutions. It engages with the architect,
consultant and engineer (ACE) community regularly through seminars, highlighting
the need to lay the right kind of cables in real estate properties.

It plans to formalize this endeavor and make it a core part of its
promotional activities. "These interactions help us to transfer knowledge
about structured cabling and gather market knowledge," said Prasanna Kumar,
Systimax's Sales Director for India and SAARC.

Besides information dissemination, these meetings also help the company in
building up a good database of prospective customers. Systimax works with these
ACE members to bag lucrative orders for the cabling of residential complexes,
corporate parks and shopping centers.

The company is also working on increasing its channel strength in the
country, especially in the smaller towns. Currently, it has 75 partners
nationally, all of whom have been inducted into its Systimax First channel
program.

It is seeking partners who believe in value selling rather than box pushing.
"While selecting a partner, we see the number of trained people he has on
board and how much he invests in training. This is indicative of his willingness
to invest in quality," said Prasanna.

VINITA BHATIA