Technologies Unlimited

SES Technologies

Taking cue from its success formula in FY'09,SES continued its trend of adding new principals. Each new tie-up took it a step ahead, be it the one with Philips for its monitors or the one with Western Digital as its ND for the entire range of WD internal hard disk drives across India. Even its existing relations with HP for its commercial range of products or Systimax and Molex for their structured cables strengthened the business further. The traditional Intel business grew in tier-3 cities, significantly by 50 percent in Q4.

SES appointed 40 employees and are in the thoughts of recuitng more 30 MBS's from premium institutes to infuse a professional mindset at the branch level. According to the management the MBS's will be a part of the fast track management program and will infuse fresh ideas and execution structures.

Today in the world of IT distribution, SES has distinguished itself as value distribution partners. Starting off in 1992 as an Intel distributor, the organization has grown over the decade and a half through its strong channel partner network and strong association with major international vendors, and has achieved the distinction of being ranked as the fourth largest distributor in India. The company is also on the verge of finalizing a number of tie ups in peripherals, components and networking space in the next quarter.

Presently they have 3,500 active channel partners and working to reach a figure of 4,000 by the end of this year. Sold a record 1 lakh units of Intel original motherboards in a quarter. The consumption of the material sold by SES is highest in SOHO followed by ITeS, education and government forms the least portion of the overall revenue. The go-to-market strategy includes offering the best in class products at most aggressive prices to the resellers in more than 400 cities across the nation. SES Technologies is amongst the selected few to provide a unique combination of distribution and service support.

Highlights

• Appointed 40 employees and are in the thoughts of recuitng more 30 MBS's from premium institutes