Telesoft Technologies intros location-based services soln

New Delhi: Telesoft Technologies, a provider in telecommunications,
monitoring, homeland security and intelligence solutions, has announced the
availability of HINTON Locator passive monitoring probe in India, which
addresses the location-based services and subscriber tracking applications
markets. Connecting to any mobile network, it gives OEMs and system integrators
the location-related signaling information that enables them to provide
subscribers with geographically targeted applications. Typical applications
include location-based advertising, E911 services, info-point services and
navigation aids.

Andy Evripides, Sales and Marketing Director, Telesoft Technologies, said,
"India is one of the most vibrant economies in the world today and its telecom
infrastructure and huge population present exciting opportunities to Telecom
Operators. However, location-based services are yet to make a perceptible mark
in this industry. Telesoft Technologies has decades of experience in the field
of network monitoring and mobile signaling through its various products and we
plan to proactively prepare the Indian telecom industry for this cutting-edge
technology."

Telesoft Technologies sees huge potential for Location-Based Services (LBS)
in the Indian market and wants to showcase its capabilities to the Indian
Telecom industry in this key area. Geographical location of mobile subscribers
has become an important topic with profound implications for a wide range of
applications, known generically as Location-Based Services (LBS). Alongside the
commercial opportunity for LBS applications, legal and social obligations-such
as lawful interception and intelligence-related data acquisition, and public
Emergency services-also depend on the acquisition of subscribers' geographical
location information. These services can be extremely valuable, both for
gathering intelligence and for the support of value added services (VAS).

As per industry analysts, the potential for LBS has only recently started to
be exploited, and the value associated with these is likely to increase
significantly in the coming years. Analyst firm ABI Research predicts growth in
commercial LBS from $111 million in 2008 to $2.2 billion by 2013.

Telesoft has recently announced the opening of its telecom laboratory in
India to assist integration and rollout of new partner products in the region.
The lab has Telesoft's complete range of products allowing local customers to
quickly integrate and test software applications and ensure network
compatibility in real world conditions.

Gurpreet Dogra, India Country Head for Telesoft Technologies, said, "Our
Noida laboratory staffed with local specialists allows customers a fast way of
integrating their telecoms applications into our platforms, allowing them to
feed the insatiable demand with their services."

Connecting to the cellular radio access network the HINTON Locator outputs
location data to pinpoint a subscribers' position. Location accuracy varies
depending on the density of base-stations and interference from tall buildings
and other objects. Typical results, in an urban area, derive location data to
100-500M via triangulation of data from multiple base-stations. This
network-based methodology avoids the need for any special handset capability,
allowing location-based services to be offered to all subscribers, even those
with the most basic mobile handsets.

Telesoft has already established its sales and support office in India and
partnered with distributor Soanar earlier this year. Telesoft's recent successes
in India include Pre-Paid Mobile IVR Applications using the OKEFORD Media
Platform and OSS Billing Verification deployed using Telesoft's HINTON passive
probe products.