TippingPoint appoints Ben Munroe for APAC

Bengaluru: TippingPoint Technologies has announced the appointment of Ben Munroe to run the integrated marketing function for its Asia-Pacific business, supporting sales leaders in seven regions. His scope of work includes demand-generation, channel marketing, communications and PR, managing agency relationships and integrating client and media-facing campaigns across all regions.

Munroe will be reporting to David Schmertz, VP-APAC Sales and Marketing, TippingPoint Technologies.

"We are embarking on very aggressive sales drives in all our regions to create new markets and strengthen our leadership role in the IPS space in existing territories. I believe Munroe is the right hire for us at this stage in our expansion," said Schmertz. "We have some exciting product announcements coming up later this year and our whole sales force, Munroe included, is geared up to take TippingPoint to the next level."

Munroe is based in Singapore and joins TippingPoint from IBM, where he held a number of regional marketing strategy roles in various divisions, including Global Business Services formed by IBM after the 2002 acquisition of PWCC. Most recently, he managed the Asia-Pacific marketing for service product lines under the Global Technology Services group, which includes ISS.