Top 25 Distis: Balaji Solutions

SILVER CLUB RANK (2010-11): 19

Falling short by just Rs5 crore from
the Rs200 crore mark, Balaji Solutions registered a stupendous growth
by Rs86 crore. Focussing primarily in the regional distribution
segment with players like Dell, LG, Samsung and Kaspersky, total
distribution revenue for the company accounted for atleast Rs86.5
crore. The major chunk from it poured in from Dell contributing the
largest share at Rs50 crore followed by Samsung at 28 crore and LG
and Kaspersky taking up the rest of the share. On its national
distribution front, the deal with PNY for HP Pen drives seemed to
have acted as the catalyst contributing another Rs50 crore to its
consolidated distribution business. Namely concentrated over the
eastern market for the laptop and Microsoft range, Kaspersky business
helped the company exploit 7 markets in north India. Geographically
too, the company expanded opening 5 branches, one each in Rajasthan,
Odisha, Bihar, Maharashtra and Karnataka taking the total number to
15 and an additional 2 virtual branches. Its own brand, Foxin, too
contributed atleast 8% of the total turnover.

With plans to touch the Rs1000 crore
mark by FY 2015, the company has been busy streamlining its internal
process implementing ERP for better productivity. This FY, Balaji
Solutions is on the lookout for new distribution ventures and a
revenue target of Rs260 crore. The company is considering foraying
into the services and solutions business planning to come up with
laptop services facility initially.