Top 25 Distis: Compuage Infocom

SILVER CLUB RANK (2010-11): 5

It was a well-balanced FY11 for
Compuage on all counts-equal contribution from existing and new
principals, near equal from all geographies. Revenues were equally
spread across 4 quarters and 80% of it were generated by the top 6
brands (HP printers and scanners topping the chart). This balanced
assurance supports Compuage's focus on further strengthening its
mix of offerings to achieve a topline of Rs2,000 crore during the
current fiscal. The new boost in product portfolio came in the form of
CA Technologies (backup
and recovery solutions for SMBs), NEC (Flatpanel display), Microsoft
(hardware) and CISCO (Fast Track range). Compuage was also appointed
as the regional distributor for Delhi by Samsung (smartphone range
including tablets) and Jetway (motherboards) for south and western
regions. It also expanded its RD relationship with HP IPG to one of a
national distributor. Even HP's decision to discontinue its
relationship with 7 out of its 9 telecom distributors benefited
Compuage, as it replaced a regional telecom distributors aditya
Telelink for Gujarat Along with investments towards the improvement
of infrastructure, the distributor increased the number of service
centers from 47 to 60. In addition, Compuage's subsidiary
Greenvision Technologies stabilized its industrial battery business
by way of imports and distribution. It is now setting up a
manufacturing facility for the same.

The work on plant to be set up in
Hosur, Tamil Nadu, is in advanced stage with plans to go into
commercial production before the end of this fiscal. On the product
front, last year the company has had new product signups which
include CA Technologies, Cisco Fastrack products, Microsoft hardware
products, NEC display products, Olympus digital cameras and Samsung
mobiles to its wide gamut of offerings.