Top 25 Distis: Fortune Marketing

SILVER CLUB RANK (2010-11): 12

Established in 1994, Delhi based
Fortune Marketing, a hardcore storage and security and surveillance
distributor is investing all its efforts to become a soughtafter
distributor for physical security. Bullish about its security and
surveillance demand in India, Fortune established an entry level
security brand called 'Enter'. It has been around for 10 yea
since Enter was launched in the market. In addition to this, to meet
the demand of high-end security, the company started distribution of
Secure Eye, a Hong Kong based company. Currently, it is the sole
distributor in India. In FY11, Fortune Marketing garnered a turnover
of Rs382 crore, of which Rs51 crore was contributed by its own brand.
On the distribution front, it is having an alliance with a handful of
vendo like Norton, Seagate, Secure Eye and HP. Recently, it signed an
agreement with Dell for its enterprise NAS boxes, Kingston's SSD
and Strontium for memory and SD cards. These ensured a healthy
topline of Rs331 crore for its distribution business. Overall,
Fortune has 5,000 registered partne, out of which only 2,500 are
active partne. The Enter brand is distributed by both the IT and
non-IT channel. Fortune Marketing wants to work with both specialized
surveillance reseller and deale who are interested in venturing into
this space. The demand for Enter is getting high from various reselle
interested in its products. It joined hands with competent channel
partner who promised to provide with volume business and willing to
invest money in surveillance.