Top 25 Distis: Maxtone Electronics

SILVER CLUB RANK (2010-11): 11

One of India's largest distributors
had a quieter FY11 when its revenues declined by 5%. Some things
remain unchanged in FY11--key principals like Microsoft, Intel and
Sony still accounted for 80% of Maxtone's revenues and 70% of it
still came from the West. New things happened too--Maxtone launched
its own offerings (Maxtone KPC-HD keyboard PC, All in One, Netbooks)
and extended its existing relationships with Sony (pendrives,
laptops), Microsoft (FPP) and Intel (high-end products). Result: it
was recognized as the largest sub-distributor for Microsoft in the
country.

The Maxtone KPC was also a resounding
success as within a month of its launch in Pune, it sold more than
1,000 pieces, with tie-ups happening with some educational
institutions. Buoyed by the success, it came up with a KPC with HDMI
that can be connected to a TV and converted to a PC. On the business
front, Maxtone is
eyeing to enhance its presence in the B- and C-class cities. As part
of this strategy, the distribution firm has already opened an office
in Pune and is now planning to set up offices in Assam, Madhya
Pradesh, and Odisha.

Last fiscal, the company added 2
feathers to its hat, wherein it was awarded as the largest
sub-distributor of Microsoft. In addition, the efforts of the
distributor were recognized by Sony for exporting the highest number
of laptops to tier-1 cities in Malaysia.