Top 25 Distis: Venktron Digital Systems

SILVER CLUB RANK (2010-11): 23

Venktron Digital Systems' entire
revenue comes from the distribution and sales business. With more
than 2 decades of presence in the market, this company heavily relies
on its distribution network. However, even with a new tie-up, the
company's overall revenue dropped significantly by `12 crore. The
distributor is going through a troubled phase as the financials
clearly narrate the story. However, the company is pulling up its
socks, and is now strategizing to get back on track. Venktron already
has a commendable pan- India presence, and has plans to further
enhance its reach across the country. For Venktron, South and West
contribute 30%, while North and East contribute 20% to its overall
revenue. There is no surprise that reseller/ dealer segment generates
85% of business for Venktron. In the last fiscal, the distributor
added Iomega products to its portfolio with rights to sell it across
India. Also, it began distribution of laptops, wherein the company
sold roughly about 4,000-5,000 laptops of different brands per month.
The company has plans to open 4- 5 new branches to further support
its operations across the country. As of now, it has 16 offices
catering to the requirements of its 200 channel partners and
customers. In addition, there are plans to increase the number of
sales personnel, and new products to its existing product line.
However, the new additions would be purely based on industry demands.
distributor has a well-laid plan to expand its channel network by
about 90% by the end of this fiscal where the focus would be on B, C,
and D-class cities.