Top 25 SPs: Artek Enterprises

SILVER
CLUB RANK
(2010-11): 22

FY10 apparently was a
tough period for Delhi based Artek. The demerger of D-Link was a big
loss for the company. It not only destroyed its 15 year old
relationship with the vendor, it witnessed its channel sales to go
down by 25% within the first 15 days. However, impact could have been
greater, but thankfully its other line of business covered that part.
Although the company filled that void by adding another networking
brand DIGILINK (now Schneider Electric) into its kitty, it still is
carrying pending stocks of D-link products of worth Rs 50 lakh.

With DIGISOL/Smartlink, it
holds exclusive distribution pact in Delhi, NCR, Uttarakhand,
Haryana, and Western UP territories for DIGILINK and DIGISOL passive
products. Besides this, the company added several other new brands
into its product portfolio including eScan for anti-virus, trust port
for anti-virus, and Netasq for UTM. On top of networking expertise,
the company intends to strengthen its capabilities for managing
complete information security and communication projects. Hence, it
is building its team of technology specialist to handle these
projects.

For Artek north region was
the highest revenue contributor followed by West (10%), wherein the
company has started its presence felt in eastern region with the
sizeable 5%. On the vertical front resellers were the largest growth
engine. Apart from reseller business Artek did considerable amount of
business through directly particular for Cisco.