TVS-E enhances presence in retail PoS

Chennai: TVS Electronics is all set to establish itself as a seasoned player in the retail Point-of-Sales (PoS) category by rolling out a nation wide campaign, called SanskrITi. It has also signed up with Application Software Development Partners (ASDP) across India to offer an entire gamut of retail PoS solutions for the retail industry which includes pharma, textiles, restaurants, grocery stores, etc.

Speaking at the launch of SanskrITi event, SS Raman, Whole Time Director and CEO, TVS Electronics said, “We have been catering to the retail market for over two decades through our most trusted DMPs. They have played a major role in fostering this environment of leveraging technology for the small to mid-sized retailers in a cost-effective manner.”

Adding further, he said, “TVS-E is now focusing to strengthen our retail presence by launching a new category of PoS solutions and aims to become a complete PoS solutions provider for the changing requirements of the modern retail industry. Unlike before, the new approach will work to the advantage of not only the existing range of channel partners, but it will bring forth a new set of TVS-E partners known as Application Software Developers. With increasing levels of customer awareness and high level of PC penetration into smaller towns apart from tier-1 and 2 cities, the volumes are slated to increase even further over the next two to three years. True to our mission of 'Taking IT to the heart of India', TVS-E is keen and well placed with its presence in over 400 towns to take lead.”

The PoS equipments by TVS-E are categorized into PC-based PoS equipments and Electronic Cash Register (ECR). While the former caters to the semi-organized retail sector, ECRs cater to a larger chunk of the unorganized retail sector. The PC-based PoS equipments, the market of which is estimated to be Rs 1,000 crore (source: E-ValueServe) will have a DMP in addition to the other peripherals such as Barcode scanner, programmable keyboards, thermal printers, label printers, and customer pole displays, etc, and primarily will be used by small to mid-sized retailers.

ECR will form an integral component for the small business owners who are either automating/computerizing for the first time or changing over to the VAT system post implementation by upgrading their systems for VAT compliance. The unorganized retail market in India is estimated to be more than 1.4 crore outlets.

Explaining the objective of the new tie-ups with ASDPs, Srini Nageshwar, Director, TVS-E said, “With the modern retail industry undergoing transition, it has become pertinent for every technology provider and channel partner to build their offerings in line with the changing requirements of the retailers. TVS-E has a vision to equip all the retailers with the most appropriate PoS solutions incorporating the best possible modern technology peripherals, through its strategic tie-up and technological expertise. TVS-E's strategic partnership with ASDPs will result in setting up such a system which will be customized according to the needs and designed in accordance to the PoS equipments of TVS-E. It will be offered in an integrated form by channel partners to the end users.

With retail automation booming across India post VAT implementation, need for retail transaction devices of PoS have been in heavy demand. TVS-E aims to garner as many ASDPs as necessary to provide PoS solutions to all 400 towns that it operates in.