TVS-E firms up presence in retail PoS

Chennai: TVS Electronics is all set to rollout a nationwide campaign SanskrITi. It has also signed up with application software development partners (ASDP) across India to offer an entire gamut of retail point of sales (POS) solutions for the retail industry which includes pharma, textiles, restaurants, grocery stores, etc

Speaking at the launch of SanskrITi event, SS Raman, Director and CEO, TVS Electronics said, “TVS-E is now focusing to strengthen our retail presence by launching a new category of POS Solutions and aims to become a complete POS Solutions provider for the changing requirements of the modern retail industry. Unlike before, the new approach will work to the advantage of not only the existing range of channel partners, but it will bring forth a new set of TVS-E partners known as Application Software Developers. We are of the view that this is just the beginning of the POS story in India. With increasing levels of customer awareness and high level of PC penetration into smaller towns apart from tier-1 and 2 cities the volumes are slated to increase even further over the next two to three years. True to our mission of 'Taking IT to the heart of India', TVS-E is keen and well placed with its presence in over 400 towns to take lead.”

The PoS equipments by TVS-E are categorized into PC-based PoS equipments and electronic cash register (ECR). While the former caters to the semi-organized retail sector ECRs cater to a larger chunk of the unorganized retail sector.

Electronic Cash Register will form an integral component for the small business owners who are either automating/computerizing for the first time or changing over to the VAT system post implementation by upgrading their systems for VAT Compliance. The unorganized retail market in India is estimated to be more than 1.4 crore outlets.

Explaining the objective of the new tie-ups with ASDPs, Srini Nageshwar, Director, TVS-E said, “With the modern retail industry undergoing transition, it has become pertinent for every technology provider and channel partner to build their offerings in line with the changing requirements of the retailers. TVS-E has a vision to equip all the retailers with the most appropriate point-of-sales solutions incorporating the best possible modern technology peripherals, through its strategic tie-up and technological expertise.”