UPS- APC, the Most Powerful

APC by Schneider Electric is the most loved brand both in the consumer as well as business/enterprise space, when it comes to power conditioning, power backup, data center domains. And this has been proven by this year's DQC-CMR Channel Satisfaction Survey, wherein the company has won the hearts of the channel and became their #1 choice. APC has grabbed the top slot by pipping its closest competitor, Microtek, which has been pushed to the second position.

It seems that the hard work done by APC in the Indian market has finally paid off. Channel partners are really impressed with the overall quality of APC products. While the company has maintained technological leadership and offer value for money for both the partners and customers, the products offered are diverse in range, user-friendly, and conform to specifications. APC has also proved that they are the real masters when it comes to selling the products in the market, as it not only excels in point of sales material and innovativeness of market development programs, but is also flexible in conducting localized promotions and has done proper allocation of funds for marketing. As far as commercial terms are concerned, channel partners quite appreciate the company's product pricing policy, profit margins given to them, transparency in commercial terms and policies, and credit policy that they receive from APC. And even while providing online support to the partners, it has built an interactive site for resolving any of their queries and has been quite prompt with the turnaround time.

Microtek too has equally managed to grab partners attention in the after-sales support, especially with its technical expertise to proactively approach and resolve the problems of both the partners and customers. Besides the services of its account managers/helpdesk being competent and always available, Microtek has been able to garner good support from channels with its ability to provide satisfactory repair and replacement services. And though there is wide reach of the company's service centers across the country, it needs to be very prompt in stock replacement. Above all, the company has maintained a very healthy relationship with its partners.

The best part for Numeric is that its products have been rated as the most reliable in the industry. However, if the company plans to climb up the ladder in the coming years, then it needs to pull up its strings in the areas of providing after-sales and online support to its partners.